Traveling the world looking for cars and adventures
July 2019 – Womens World Cup Soccer Team Parade – VW Atlas Preparation
I was contracted by Volkswagen USA to prepare twelve 2019 VW Atlas SUVs for use towing floats in the New York City Parade to celebrate the US Soccer team winning the Womens World Cup.
The work involved a tight deadline, and having to procure and install parts in a same-day situation, utilising Volkswagen’s internal special parts handling department. Along with the great staff from VW USA’s marketing department, I handled the logistics of receiving, and reloading, the fleet of cars with tractor trailer, PDI scheduling with the involved dealership franchise, and handling of keys and accessories in the brand new vehicles.
This resulting in a perfect execution by the vehicles, which was broadcast on national television. The winning soccer team rode on trailers being pulled by the Atlas, through crowd lined Manhattan streets.